Dr. Thomas Doherty help his clients increase their capacity to understand and leverage the psychological factors associated with their mission, product or service.

  • Lewis & Clark College reframed its invasive ivy eradication program as a more comprehensive and inspiring Landscape Revitalization. Lesson: Remember your vision and the deeper values of your audience.
  • The New Zealand Department of Conservation initiated conservation psychology training for key staffers as component of organizational downsizing. Lesson: Work smarter not harder. Use psychological savvy to meet goals and build staff resilience.

 “Thomas is a key member of our sustainability community at Lewis & Clark. His assistance in crafting messages, understanding our audience, and building effective programs has been crucial to our success.”

— Amy Dvorak, Sustainability Manager Lewis & Clark College (Princeton Review # 1 ranked green campus in the US)