Dr. Thomas Doherty help his clients increase their capacity to understand and leverage the psychological factors associated with their mission, product or service.
- The Portland Airport improved its food waste recycling program by 57% and built better relationships with vendors. Lesson: Reward activities at the point of behavior not in the future.
- Lewis & Clark College reframed its invasive ivy eradication program as a more comprehensive and inspiring Landscape Revitalization. Lesson: Remember your vision and the deeper values of your audience.
- The New Zealand Department of Conservation initiated conservation psychology training for key staffers as component of organizational downsizing. Lesson: Work smarter not harder. Use psychological savvy to meet goals and build staff resilience.